Comediada. An international festival of clowns and mimes. Promotion
TASK: To report that the traditional Odessa celebration of April Fool's Day has become the International Festival of Clowns and Mimes.

SOLUTION: For the news to reach the maximum number of people, and the festival to attract participants and visitors from all over the world, we made a flashmob in the statistically most popular social network of the target audience - Facebook. The creative idea and promotional campaign were based on a red clown nose. It is the thing which the President of the Festival Georgiy Deliev and the team chose to stick to a monochrome photo of their user icon. According to the rules of the flashmob everyone could join them by sending a photo for processing or making one themselves.

RESULT: 3000+ flashmob participants on Facebook, a 2.5 times increased awareness about the event, tickets for the event sold out without any additional advertising costs, 12 new requests from performance groups from all over the world to participate in the next festival, a poster made for visual identification of the festival out of photos of the participants.